Information

	Logical information units
	Hierarchy of importance among units
	Structure relationships among units based on hierarchy
	Reduce large bodies of text into concise chunks

Page

	Maximize real estate
	Consistent theme throughout site
	Balance & contrast of graphics & text
	Fit 800 X 600 screen resolution; minimize scrolling
	Headers for identity; footers for repetitive info

Interface

	Same general navigation and layout conventions of major Web sites!
	Standardized basic layout grids, graphic themes and hierarchies!
	Fewest possible steps to reach destination!
	No dead end pages!
	Visual & functional confirmation of whereabouts & options!

Typography/Fonts

	Cascading Style Sheets (CSS) to promote uniformity & ease of maintenance
	Proper emphasis (i.e italics, bold, underline)
	Clear & obvious headings
	Consistent, standard, OS-independent screen fonts

Graphics

	Browser "safe" color palette
	Bandwidth friendly image sizes
	Standard file formats